With the advent of social media, businesses are looking for new ways to promote themselves online, bring traffic to their websites, and, hopefully, generate more sales. There have been a fair share of social media disasters, such as Kenneth Cole running with every trending topic on Twitter, including the Egypt Riots last year. And more boring campaigns than one would care to forget.

At Mattress Choice we (try) to keep our social media interesting by writing about dreams, sleep tips and events in Victoria, BC. Not too many gimmicks there, just a lot of fresh content.

But we must, however, tip our hats to 105.3 Kiss FM for their ‘so simple it’s brilliant’ Facebook advertising campaign.

All they did was buy a lottery ticket for a jackpot to the tune of $200,000,000. Then they asked everyone to like the picture of the ticket, with a promise to share the winnings with all those who liked them. So simple! And so cheap! And they got 1000s of hits out of it.

That’s how you do it.

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